Safetown Logo And Visual Identity Logo Design and Corporate Identity System for Safetown Insurance (Norway, Sweden, Denmark) At Startling Brands I have developed an identity system for Safetown, an online Scandinavian insurance brand that launched in 2017 and specializes primarily in car insurance. Operating across Norway, Denmark and Sweden, Safetown redefines the insurance industry by introducing novel concepts of customer responsibility into its marketing.Read the whole case study about this project at Startling Brands.